Racial supremacist media Jews criticize Whites for “racism” and denigrate Whites in commercials 24/7

Racial supremacist media Jews criticize Whites for “racism” and denigrate Whites in commercials 24/7


I have been waiting for one about this, and you only touched the tip of the iceberg. It seems over half the commercials I see any more always have a weeny ass white man looking and/ or acting stupid. Many times next to smart white or black women. The end result is always the same the white men in the commercials are always portrayed as buffoons—”Fred” on incogman.net

Actually some of the creeps the duped Asians are referring to as “White” in this video are likely racial supremacist Jews of Eastern European extraction, of the ilk of the Jews who doubtless filmed this nonsense and put it up on the Web to foster the Jews’ evil antichristian global takeover agenda in the first place …


Also this article …

The White men in these horrible commercials don’t have to be in the commercials. They could turn down the roles they’re being asked to portray. Same goes for all the actors and actresses in Hollywood, and applies to commercials, TV shows, movies. Seems so many just go along with the program unthinkingly, uncaringly. They could turn down the roles.

The Non-Jews in Hollywood who trip over themselves to play any role they’re asked to play, who go along with the whole nihilistic agenda : It seems to me they love the Jew Hollywood agenda as much as the Hollywood Jews do.

I don’t get the sense that the non-Jews in Hollywood are in any way opposed to the nihilistic NWO agenda. The seem to love it, that’s my impression at least. Jews aren’t putting guns to anyone’s head and forcing them to go to Hollywood and taking part in all the shit. We have free will and volition. Seems to me the Non-Jews in Hollywood love all the shit that comes out of Hollywood just as much as the Hollywood Jews do.

Jew media moguls sometimes allow ads with pronounced pro-White connotations, like this one, because they can be used to endorse their agenda of promoting Whites as racist and causing racial strife in multicultural societies

Jew media moguls sometimes allow ads with pronounced pro-White connotations, like this one, because they can be used to endorse their agenda of promoting Whites as racist and causing racial strife in multicultural societies

They have no Faith, nothing. The Catholics at one time put pressure on Hollywood to produce sane, normal, moral, films and TV shows. The Hays Code. But, White Catholics, like the great majority of Whites, rejected their own Faith and heritage and moral codes, and rejected their own Christian/Catholic authority. Jews don’t want the Hays Code — and the overwhelming number of Whites don’t want the Hays Code either. How many Whites tripped/trip over themselves to bash and to reject Christian/Catholic authority and trip/tripped over themselves to have Jew authority. If the Jews are mocking us, it’s exactly because so many Whites rejected their own Spiritual Patrimony, heritage, culture, traditions. Can’t expect the Jews, or any other non-Whites, to respect us when so many Whites, so many Whites, reject and spit on their/our very own White heritage and culture. And the issue of Whites rejecting their own culture and civilization runs much deeper than propaganda. For it’s been going on for a long time, since the 19th century [ if not earlier] , before Jew Hollywood. Long before Jew Hollywood.

I don’t care for Jews, but there’s a point when we have to examine our own role and our own complicity in the giant mess the country is in, the West is in — both individually and collectively. Again, the Jews aren’t putting guns to anyone’s head and forcing anyone to partake in all this shit. We have a choice. We have free will and volition. One can “No” to the shit. The Jews aren’t going to shoot you down if you say “No”. “No, I’m not interested”.

I was around in the 60s and I saw how quick so many Whites rejected anything having to do with traditional White Western culture and civilization. I was a kid in the 60s. The few Whites who wanted to hold on to the traditional White Christian way of doing things were pushed off to the sidelines, mocked and scorned and rejected, and they were pushed off to the sidelines by fellow Whites, not Jews. [I hardly knew any Jews when I was a kid. Just a few.] I knew mostly Whites, like 98-99% White, and the Whites I knew, the majority of them — didn’t want traditional White Christian culture and civilization. The Whites who wanted to keep tradition and morality were treated like garbage — and treated like garbage by their own kind.

NOTE : This post in no way meant to excuse Jew behavior. It’s just meant to point our own White non-Jew role in all the shit. Again, the Whites in these TV commercials, and also TV shows and movie roles, could turn down the roles, could speak up and try to change the Hollywood agenda but they NEVER do. They LOVE the Hollywood agenda as much as the Hollywood Jews do. Fuck ‘em. Turn your TVs off and stop going to the movies.

Tyler'sweird, "racist, misogynist"  Mountain Dew commercial

Tyler’s weird, “racist, misogynist” Mountain Dew commercial

I threw my TV out and stopped going to the movies back in the early 90s. My room-mate now has a TV so now I hear the sound of TV once again. I do my best to tune it out. I do a good job of tuning it out. I occasionally watch an old movie on TCM. But even TCM now has a politically correct agenda many times. On those days I just hit “Off”. It’s real easy to do.

People with no Faith are NOT going to ever change the Jew agenda, for they love the Jew agenda. Yes, this also applies to White men with no Faith. It’s not as if the Non-Jews in Hollywood are moral and full of all kinds of sterling qualities and the Jews somehow force them to go against their principles. The Non-Jews in Hollywood have no principles to begin with. Fuck ‘em is what I say. If they’re being asked to act like buffoons, they deserve it for they are buffoons, for they rejected their own culture and heritage — the richest culture and heritage in the world. They don’t want it — so yes, they are buffoons and clowns.

For those who think they don’t deserve it, don’t participate in it. Watching TV and going to the movies is participating in it. At the risk of sounding like Nancy Reagan, just say “NO”. That’s all. She was right about that. She was talking about drugs, but applies here also. Applies to all baneful things. We have free will and volition and we have mouths and we can say “NO”. No power in the world is stopping anyone from saying, “No. No I’m not interested”. If Whites are incapable of this most basic simple concept, we get what we deserve. Most Whites seem incapable of this, it seems to me.

But yes they are intrinsically capable of saying “NO”, of course, but they don’t want to — for they have no Faith.

Totally un-PC vintage advert ... lol ...

Totally un-PC vintage advert lol …

It’s too late for Whites to change the mainstream culture because most Whites rejected White Western Christian culture and civilization already. One can create one’s own culture with one’s own family and the friends you choose to have around you. That’s the only way these days.

One can complain about the Jews until one’s blue-in-the-face, but most Whites rejected the very culture and heritage that could save us. Nothing is going to change until Whites get their shit together. Don’t have to turn Nazi either. Doesn’t have to be dramatic and noisy and fraught with animosity. It only takes “No. No, I’m not interested”. It’s really that simple.


Source Article from http://firstlightforum.wordpress.com/2014/06/29/jews-use-racist-ads-to-denigrate-whites-and-escalate-racial-strife-among-the-goyim/

Man Sentenced to 30 Days for Catching Rain Water on Own Property Enters Jail

Man Sentenced to 30 Days for Catching Rain Water on Own Property Enters Jail

Gary Harrington, the Oregon man convicted of collecting rainwater and snow runoff on his rural property surrendered Wednesday morning to begin serving his 30-day, jail sentence in Medford, Ore.

“I’m sacrificing my liberty so we can stand up as a country and stand for our liberty,” Harrington told a small crowd of people gathered outside of the Jackson County (Ore.) Jail.

Several people held signs that showed support for Harrington as he was taken inside the jail.

Harrington was found guilty two weeks ago of breaking a 1925 law for having, what state water managers called “three illegal reservoirs” on his property. He was convicted of nine misdemeanors, sentenced to 30 days in jail and fined over $1500 for collecting rainwater and snow runoff on his property.

The Oregon Water Resources Department, claims that Harrington has been violating the state’s water use law by diverting water from streams running into the Big Butte River.

But Harrington says he is not diverting the state’s water — merely collecting rainwater and snow melt that falls or flows on his own property.

Harrington has vowed to continue to fight the penalty, stating that the government has become “big bullies” and that “from here on in, I’m going to fight it.”

“They’ve just gotten to be big bullies and if you just lay over and die and give up, that just makes them bigger bullies, Harrington said in an interview two weeks ago with CNSNews.com.

“We as Americans, we need to stand on our constitutional rights, on our rights as citizens and hang tough. This is a good country, we’ll prevail,” he said.

His release is expected in early September.



Source Article from http://www.secretsofthefed.com/man-sentenced-30-days-catching-rain-water-property-enters-jail/

An Entire Town is For Sale for $400,000

An Entire Town is For Sale for $400,000

RAPID CITY, S.D. — A businessman is selling his small, southeastern South Dakota town for $400,000.

Lance Benson is the sole owner of Swett, an unincorporated hamlet in Bennett County about two hours southeast of Rapid City. Benson, who owns a traveling-concessions business, put the town on the market last week.

Benson tells the Rapid City Journal the town used to have a population of 40 people decades ago, as well as a post office, a few houses and a grocery store.

Now, the town is just a bar, workshop, three trailers and a house. He and his wife still live there.

He says ownership of the town concentrated to a single person over the years. Benson bought it in 1998.




Source Article from http://www.secretsofthefed.com/entire-town-sale-400000/

Sudan renames and revives notorious militia tied to Darfour genocide

Special to WorldTribune.com

WASHINGTON — Sudan has restored a militia said to be responsible for killing hundreds of thousands of civilians.

After a lull of nearly a decade, the Khartoum regime, with suspected help from Iran, has reconstituted Janjaweed, a network of militias assigned to destroy rebel-held communities
throughout the western province of Darfour.

Janjaweed militamen

Janjaweed militamen

A U.S.-based monitoring group said the regime and Iran have equipped Janjaweed with weapons, equipment and uniforms for a resumption of operations that began in February 2014.

“The Sudanese government has abandoned the fig leaf that the Janjaweed don’t operate under their command and control,” the monitoring group, Enough Project, said.

In a report released on June 25, the Enough Project asserted that Janjaweed resumed its destruction of villages in Darfour. The Washington-based group provided images of hundreds of huts torched by the government-sponsored militias.

“After spending years trying to distance themselves from these forces of
terror, the regime is not even bothering to deny their association with
these war criminals anymore.” the report, titled “Janjaweed Reincarnate:
Sudan’s New Army of War Criminals,” said.

So far, Janjaweed has reached more than 6,000 fighters. The report said
Khartoum has renamed the militias the Rapid Support Forces and rampaged
through villages and raped their women near a base of the United Nations.

“Militiamen looted and set fire to houses,” the report, quoting a tribal
leader, said. “RSF troops seized and raped more than 20 women and girls.
According to this account, thousands of villagers were still trapped in the

Enough Project identified several of the commanders of Janjaweed. The
report said the militias were led by Sudanese Army officers as well as those
involved in atrocities nearly a decade ago.

“Three significant changes are evident,” the report said. “First, these
forces are better equipped [than in 2003]. They
also come under central command and are fully integrated into the state’s
security apparatus.”

The Khartoum regime has acknowledged the establishment of Rapid Support
Forces. Sudanese diplomats, who denied the existence of Janjaweed, said the
new unit was assigned to attack rebel strongholds and prevent sabotage in

Enough Project said the Rapid Support Forces were believed to have
received training and support from Iran. Teheran has been a leading ally of Khartoum and helped
equip the army and security forces and establish weapons facilities.

“Finally, some analysts suggest that these troops, who have been much
more lethally effective than previous iterations, received instruction from
Iranian agents on urban combat, crowd control, and counterinsurgency
tactics,” the report said.

“The Sudanese government refers to the RSF by
their Arabic initials, which shorten to Quds — the Arabic name for
Jerusalem. The similarity between Sudan’s new nomenclature for its most
brutal fighting force and the feared Iranian Quds force may not be

Source Article from http://www.worldtribune.com/2014/06/29/help-iran-sudanese-militia-killed-hundreds-thousands-revived/

Egypt captures 15 ISIL fighters as ambush kills four soldiers in Sinai

Special to WorldTribune.com

CAIRO — The Egyptian Army has again been struck hard in the turbulent Sinai Peninsula.

Egypt’s official Middle East News Agency said four soldiers were killed on June 28 in northeastern Sinai.

_41386109_egypt_el_arish_map203MENA said the soldiers were ambushed by suspected Islamic insurgents as they were driven in a pickup along the highway between the North Sinai provincial capital of El Arish and the border city of Rafah.

“The gunmen forced the soldiers, who were returning from a holiday and dressed in civilian clothing, out of their vehicle and shot them before escaping,” MENA said.

This marked one of the deadliest attacks on the Army in 2014. The killings took place amid a renewed offensive by insurgency militias, including Islamic State of Iraq and the Levant, in northeastern Sinai. On June 28, the Israeli daily Maariv said Egypt captured 15 ISIL fighters in Sinai.

Islamic insurgents also attacked a senior police officer near his home
outside El Arish and two bodyguards were killed. Egyptian sources also
reported a gun battle between security forces and gunmen in the peninsula.
No casualties were reported.

Egypt’s capital has also been targeted. On June 28, an 18-year-old girl
and her mother were killed in the detonation of two bombs in an unfinished
telephone exchange in the Cairo suburb of October 6.

Source Article from http://www.worldtribune.com/2014/06/29/egyptian-soldiers-civilian-clothes-killed-sinai-insurgents/

Saudi king sacks defense chief for second time in two months

Special to WorldTribune.com

ABU DHABI — Amid an upsurge in regional turmoil centering on Iraq and Syria, Saudi King Abdullah has again fired his de facto defense chief.

On June 28, Abdullah issued a decree that dismissed Deputy Defense Minister Prince Bandar Bin Abdul Aziz.

Saudi Prince Bandar

Saudi Prince Bandar

This marked the second time in as many months that the king replaced the deputy defense minister.

“This royal order shall be instructed to the competent authorities for implementation,” the decree said.

The decree said the removal of Bandar was taken in consultation with Defense Minister Prince Salman, who is also crown prince and believed to be suffering from dementia. No reason was given for the sudden dismissal, which came within a week of the king’s return from a vacation from Morocco.

Khaled, a former governor of Riyad, was appointed deputy defense
minister on May 14. He replaced Prince Salman Bin Sultan, who served less
than a year in the post. In all, Saudi Arabia has gone through four deputy
defense ministers in 18 months.

No successor to Khaled was announced. Abdullah also dismissed State
Minister Saud Bin Said Al Muthami, replaced by Mohammed Bin Faisal Abu Saq.

Source Article from http://www.worldtribune.com/2014/06/29/abdullah-sacks-saudi-defense-chief-second-time-two-months/

U.S. top court rejects Google bid to drop Street View privacy case

By Lawrence Hurley

WASHINGTON (Reuters) – The U.S. Supreme Court on Monday rejected Google Inc’s bid to dismiss a lawsuit accusing it of violating federal wiretap law when it accidentally collected emails and other personal data while building its popular Street View program.

The justices left intact a September 2013 ruling by the 9th U.S. Circuit Court of Appeals, which refused to exempt Google from liability under the federal Wiretap Act for having inadvertently intercepted emails, user names, passwords and other data from private Wi-Fi networks to create Street View, which provides panoramic views of city streets.

The lawsuit arose soon after the Mountain View, California-based company publicly apologized in May 2010 for having collected fragments of “payload data” from unsecured wireless networks in more than 30 countries.

Google was accused of having collected the data while driving its vehicles through neighborhoods from 2008 to 2010 to collect photos for Street View.

In June 2011, U.S. District Judge James Ware in San Francisco allowed plaintiffs in several consolidated private lawsuits to pursue federal Wiretap Act claims against Google, while dismissing California state law claims.

Google already has agreed to pay $7 million to settle a probe into the matter involving 38 U.S. states and the District of Columbia. As part of that settlement, Google agreed to destroy data collected in the United States.

The case is Google Inc v. Joffe et al, U.S. Supreme Court, No. 13-1181.

Source Article from http://news.yahoo.com/u-top-court-rejects-google-bid-drop-street-135624123–finance.html

Exclusive: Facebook scores record 1 billion interactions for World Cup

By Esteban Israel

SAO PAULO (Reuters) – With 1 billion posts, likes and comments in just the first half of the World Cup, the soccer tournament is already the most talked-about event in Facebook Inc’s decade-long history, data obtained by Reuters showed.

The soccer conversation measured between June 12 and June 29 involved 220 million people and 1 billion interactions, the Facebook data showed. And since the ball will be rolling for another two weeks, the tournament is set to break new records as the biggest social media event to date.

“People are having conversations on Facebook about what they watch in a really unprecedented scale,” Nick Grudin, the company’s director of partnerships, told Reuters.

“In addition to sharing and connecting with friends, people are engaging in real time with the media and the public voices they care about most.”

Facebook is the latest social media company to capitalize on TV-related traffic around big events like the World Cup, a trend started years ago by the microblog website Twitter Inc.

People use Facebook to comment about things they watch live, an interaction that could turn into a source of ad revenue for the company.

Facebook’s record numbers were possible because of widespread mobile penetration. Seven out of 10 users globally connect to the network from mobile devices, which represent roughly 60 percent of the company’s ad revenue.

There is also soccer’s global appeal. The first week of the World Cup alone saw 459 million interactions on Facebook, more than this year’s Super Bowl, the Sochi Winter Olympic Games and the Academy Awards combined.

The 1 billion mark was reached after traffic accelerated as the World Cup moved into the knockout round. On Saturday, more than 31 million people put up 75 million posts, likes and comments about Brazil’s nail-biting victory over Chile, which propelled the home team to the quarter-finals.

“This Cup has been a catalyzing cultural moment for people around the world,” Grudin said, “and we see it reflected on Facebook.”

(Editing by David Holmes and Lisa Von Ahn)

Source Article from http://news.yahoo.com/exclusive-facebook-scores-record-1-billion-interactions-world-110836103–finance.html

Google, Detroit diverge on road map for self-driving cars

By Alexei Oreskovic and Ben Klayman

SAN FRANCISCO/DETROIT (Reuters) – In 2012, a small team of Google Inc engineers and business staffers met with several of the world’s largest car makers, to discuss partnerships to build self-driving cars.

In one meeting, both sides were enthusiastic about the futuristic technology, yet it soon became clear that they would not be working together. The Internet search company and the automaker disagreed on almost every point, from car capabilities and time needed to get it to market to extent of collaboration.

It was as if the two were “talking a different language,” recalls one person who was present.

As Google expands beyond Web search and seeks a foothold in the automotive market, the company’s eagerness has begun to reek of arrogance to some in Detroit, who see danger as well as promise in Silicon Valley.

For now Google is moving forward on its own, building prototypes of fully autonomous vehicles that reject car makers’ plans to gradually enhance existing cars with self-driving features. But Google’s hopes of making autonomous cars a reality may eventually require working with Detroit, even the California company acknowledges. The alternative is to spend potentially billions of dollars to try to break into a century-old industry in which it has no experience.

“The auto companies are watching Google closely and trying to understand what its intentions and ambitions are,” said one person familiar with the auto industry, who asked to remain anonymous because of sensitive business relationships.

“Automakers are not sure if Google is their friend or their enemy, but they have a sneaking suspicion that whatever Google’s going to do is going to cause upheaval in the industry.”


Analysts estimate Google has invested tens of millions of dollars in an effort that’s ultimately a side project. But car companies, all too familiar with the devastating financial and brand damage of recalls, would see any hiccups with the self-driving car as a threat to their main business.

Nowhere is the disconnect more evident than in Google’s latest prototype. Two people sit abreast in the tiny pod-shaped car, which has a flexible windshield for safety and is topped by a spinning cone that helps navigation. https://www.youtube.com/watch?v=CqSDWoAhvLU. The electric vehicles, unveiled in May, are limited to a maximum speed of 25 miles per hour and do away with several decades-long constants in motoring: the steering wheel, brake pedal and accelerator pedal.

Google co-founder Sergey Brin has described self-driving cars as an on-demand service that consumers summon when needed. That would represent a seismic shift from a longstanding model based on individual ownership, an annual $375 billion U.S. market according to J.D. Power.

Moreover, a study by consulting firm KPMG last year found that American consumers would trust brands like Google and Apple more for self-driving cars than they would automakers.

General Motors’ global product development chief Mark Reuss recently said Google could become a “very serious competitive threat.”


Chris Urmson, director of Google’s self-driving car group, would not discuss any negotiations with automakers but argues that self-driving cars will benefit car companies and consumers by expanding the number of car users.

“I’m confident that when there is technology that makes sense, and when there is a business model that makes sense, that there will be interest and partnerships” with car makers, Urmson told Reuters in an interview.

Self-driving cars can free people to do more of the things that earn Google money, such as Web search. But Urmson said Google is still figuring out how to make a profit from the technology.

“I would imagine that this is probably different than just making more time for people to click on web sites,” he said.

Car makers such as GM, Mercedes and Volvo have been developing their own autonomous vehicle technology for years.

But most favor an incremental approach to self-driving cars, in which features such as lane centering and parking assistance are gradually integrated into vehicles. Car makers are also hesitant to invest in new features until they are certain there is enough demand to pay for them.

That approach and car makers’ long development process are at odds with Google’s ambition to create a fully autonomous car in one swoop. The Internet company seemed to have little patience for Detroit, according to people involved in the 2012 talks with automakers.

“There was a certain amount of arrogance on the Google side, in the sense of ‘We know what we’re doing, you just help us,’” said a second person, representing a major car maker, who was involved in discussions with Google.

“We’d say, ‘Well you don’t really know that much. And we’re not going to put our name on a project like that because if something goes wrong, we have a lot more to lose.’”

Another potential sticking point is maps developed by Google and essential for its robo-cars to operate, says Sven Strohband, a robotics expert who worked at Volkswagen until 2006 and was not involved in the discussions. That data, compiled by Google, can be extraordinarily detailed, down to the height of curbs or location of signs.

    “The question is who owns the data,” he said. “You need to have frequent map updates and your car can only go where you have really accurate map data.”

Without a driver to blame when accidents happen, the vehicles could bring greater liability for car makers.

Google’s assurances to one car maker that it would take responsibility for accidents due to its technology, and that the data collected by the cars makes it easy to pinpoint fault, was dismissed, according to the first person involved in the 2012 discussions.

“I just couldn’t believe my ears and was like ‘Wow you live in a bubble,’” the person said. “Car makers never get to decide who is at fault. It’s the lawyers, the judge and the jury.”


Whether Google opts to license its technology or seeks to build cars to its specifications, Google will need Detroit for the last mile, say industry experts and insiders.

Google has made headway in less sensitive areas such as entertainment and navigation. In January, Google teamed up with GM, Audi, Honda and Hyundai to form the Open Automotive Alliance to incorporate its Android operating system, the software for mobile phones and tablets, into cars.

And it has taken steps to understand regulations better, hiring Ron Medford, the National Highway Traffic Safety Administration’s former Deputy Director, in November 2012.

“My view on this is both parties probably need each other,” said Strohband, now Chief Technology Officer at venture capital firm Khosla Ventures.

A source at one automaker said the company talks to Google on a weekly basis about auto matters, though they have not partnered on self-driving cars.

Some in the industry predict fully automated cars will be available as soon as 2020, though research firm IHS Automotive does not expect the cars to be widely available until 2035. For now, Google is starting small with 100 to 200 prototype cars. It wouldn’t identify manufacturing partners, though industry reports pinpoint Michigan-based Roush Enterprises, which assembles small volumes of custom vehicles such as race cars. Roush declined comment.

To build anything more than a couple thousand cars would likely require an automaker partner. Industry insiders point to critical systems such as steering and suspension, the intricacies of working with hundreds of suppliers and high-volume production at consistent levels of reliability as skills that cannot be learned overnight.

While Tesla Motors offers an example of an outsider breaking into the business, the electric car maker has benefited from a hefty government loan and from having access to the shuttered GM-Toyota NUMMI car manufacturing plant in Fremont, California.

The cost to launch a new car model, including costs of developing and tooling, is generally $1 billion to $1.5 billion. For a company starting from scratch, such as Google, that cost would likely be higher, say auto industry experts.

Some industry observers have suggested that Google should pair up with Tesla, which is also developing self-driving technology and which shares Google’s Silicon Valley mindset. With roughly $60 billion in cash, Google could also acquire a smaller auto company, some speculate, though they note that such a move would involve more ongoing costs, liabilities and cultural challenges then Google may be willing to accept.

“Google is the 800-pound gorilla in the room and nobody wants to miss the boat,” said Edwin Olson, assistant professor of computer science at the University of Michigan, who works with Ford on an automated vehicle project. “But at the same time I don’t think automakers want Google to be dictating terms if the time comes and Google is the only game in town.”

(Additional reporting by Deepa Seetharaman in San Francisco, editing by Edwin Chan and Peter Henderson)

Source Article from http://news.yahoo.com/google-detroit-diverge-road-map-self-driving-cars-083547889–finance.html

Can P&G’s ex-CEO clean up VA disaster?

As a young man, Robert McDonald studied war and trained as a paratrooper to help wage it. Now, as the White House prepares to nominate him for secretary of Veterans Affairs, he’ll turn his mind to the aftermath of conflict and the 9 million former American service people enrolled for care.

If confirmed by the Senate, he’ll succeed Eric Shinseki, a retired general who resigned last month amid explosive charges of mismanagement, falsification of records and a toxic culture that left patients waiting indefinitely for treatment. Earlier this month, the acting head of the agency confirmed that 35 veterans left off a list died before seeing a doctor, perhaps as result of the delay.

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While McDonald’s selection was praised in Washington, it’s unclear what in his background prepares him to fix the woes of such a far-flung bureaucracy as the VA. After all, critics say, he failed to fix the woes of the last far-flung bureaucracy he oversaw — Procter & Gamble, where he served as CEO between 2009 and 2013. Besides, on the face of it, selling diapers, detergents, and razors has nothing in common with managing the country’s largest integrated healthcare system.

So why McDonald?

He’s a military man, and he’s a devoted one.

As a boy he read biographies of great generals. When he was still in middle school, in Chicago, he was so sure he wanted to be a soldier that he wrote to his congressman — future secretary of defense Donald Rumsfeld — and asked for a recommendation to West Point, according to the Wall Street Journal.

Years later, he actually became a soldier. He went to West Point, where he fell for the battle strategies of Napoleon and graduated near the top of his class. He graduated in 1975, and then spent five years as a paratrooper, mostly with the 82nd Airborne Division. Although he left for corporate life, he remained involved with military affairs, including as a mentor for cadets today.

What did McDonald do for Procter & Gamble?


McDonald, 61, retired from Procter & Gamble last June — a career that began with an entry level position and ended with him in charge of 120,000 employees in 180 countries.

His first job was as the brand assistant on a now defunct line of regional laundry detergent. That was 1980, and by the end of the decade he ran laundry products for all of Canada. He spent most of the 1990s in Asia, where he taught himself Japanese and sold enough soap to become a vice president of the region.

The new millennium brought lean times, as P&G cut more than 15 percent of its workforce between 2001 and 2005, but McDonald continued to flourish and soon the company did too. Between 2000 and 2009, sales doubled to $83.5 million.

Then McDonald took over as CEO.

How did McDonald do as CEO?

Not so well.

He took over in July 2009, during the Great Recession, as consumers worldwide sought the penny-savings in generic brand consumer products. Profits fell 18 percent in his first quarter, and while the numbers rebounded somewhat, annual growth slowed and seemed perilously close to disappearing.

As part of a turnaround plan, McDonald cut prices and added customers, but profits lagged to the point of revolt. “P&G isn’t delivering,” said Citigroup analyst Wendy Nicholson in a conference call with McDonald in April of 2012. “There’s so many excuses,” she continued, “And I just say to myself, God, where is the mea culpa?”

McDonald took responsibility for the halting progress. “It’s my fault,” he said. But other analysts made similar remarks, according to the Wall Street Journal, shattering the country club decorum of most earnings calls.

A month later an activist hedge fund investor added his heavy shoulder to the push for reforms, buying nearly two billion dollars’ worth of P&G shares. The following year McDonald retired.

So why might he do better at the VA?

In a series of reports, the VA has emerged as an organization plagued by low employee morale, inefficient and aloof management, a broken feedback loop, widespread distrust among its customers (the veterans themselves), and a budget at once large — $154 billion — but stretched thin from coast to coast.

McDonald is a leader with high marks in addressing each of these areas.

When he took over Procter & Gamble, he pledged “to create a simpler, flatter, and more agile organization,” which, despite lackluster sales, he did. He also ran meetings in a genuinely open, talk-to-me manner, and often ended his remarks with the same question: “How can I help?” The style so empowered younger managers that P&G was praised during his tenure as one of the best companies for leaders.

It was also known for its efficiency and accountability. Under McDonald, 48 of the company’s manufacturing sites achieved what he called “a zero waste profile,” which meant “nothing leaves the plant and goes to waste.” Under his regime, he boasted, 96 percent of what entered P&G plants leaves the plant in the product. Another 3 percent is recycled. The final percent is more creatively deployed.

“In the cadet prayer, they say choose the harder right instead of the easier wrong.”

“Sometimes we take diaper scraps to make parking barriers,” he said at Fortune conference in 2013. “In Mexico we create roof tiles from some of our paper refuse.”

He created a scorecard to make sure suppliers were as efficient as he was at P&G. It wasn’t easy, and addressing the woes of the VA won’t be either. But friends say he’s got the backbone for the job.

“There’s an honor code up here,” Col. Robert McClure, CEO of the West Point alumni association, told the Calgary Herald in 2009. “In the cadet prayer, they say choose the harder right instead of the easier wrong.”

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